PHOTO STUDIO LOGO
Located in Minsk, Aura is a photo studio that recently underwent new ownership and a brand refresh. I was tasked with designing a new logo that reflects the studio’s updated vision and identity.
Project goal
To move away from the old image and introduce a modern, stylish, and classic look that communicates confidence and ambition. The new logo was created to signal a fresh chapter for Aura—one that positions it as a next-level creative space for photography.
OPTION 1
This concept was designed to make a strong first impression. I wanted to create a logo that feels bold and confident but also carries a sense of fun and creative energy. It reflects the idea that working with Aura is an exciting, inspiring experience—yet behind the scenes, there's a serious commitment to quality and professionalism.
OPTION 2
This design features curved, minimalistic lines that come together in a symmetrical logotype, subtly forming the silhouette of a camera. It’s a sleek, modern take that reflects innovation and a strong visual identity. The concept aims to position Aura as a studio that embraces the future of photography—clean, elevated, and thoughtfully designed.
OPTION 3
The selected logo is a strong, minimalist logotype that communicates confidence and clarity. The first letter “A,” mimics a camera shutter, instantly tying the design to the studio’s core service. Additionally, the corner symbols are inspired by the camera’s live view interface, reinforcing the photography theme.
"Working with Eliz was a great experience. She understood exactly what I wanted for the refreshed identity of my studio and delivered a logo that perfectly reflects the vision—modern, bold, and professional. I’m really happy with the result and would definitely recommend her to anyone looking for strong, thoughtful design."
Pavel (The owner of the studio)