CHIROPRACTOR LOGO
This project was a rebranding for a private chiropractic practice in Germany specializing in the treatment of horses and dogs.
Project goal
The client wanted to replace her outdated, traditional logo with a modern, minimalistic design that clearly reflects her focus on animal care—especially spinal therapy.
OPTION 1
This logo was inspired by the client's insight that 90% of her clients are women with caring personalities who treat their animals like family. The focus here is on capturing the emotional bond between owner and animal — highlighting feelings of love, trust, and gentle care.
OPTION 2
This design focuses on motion and vitality, drawing inspiration from the fluid, natural movement of both horses and dogs. Imagery of walking animals, flowing forms, and dynamic posture reflects a sense of freedom and movement without strain. The overall aesthetic remains minimal and professional.
.jpg)
OPTION 3
This logo has a stronger focus on the medical aspect of the brand. In response to the client’s clear request to differentiate herself as a qualified veterinarian — and not someone with a basic online certification. The goal was to balance the brand’s emotional warmth and connection to animals with a sense of clinical credibility, professionalism, and trust. This logo was choosen by the client.
"I really like the new logo! Eliz understood what I wanted and made a modern and clean design. She showed the focus on horses, dogs, and the spine very well. The logo feels professional and fits my work perfectly. Thank you so much!"
Maja Troetschel (The owner of the clinic)