ACTIVEWEAR LOGO
Ego is more than sportswear—it’s a mindset and a movement. Inspired by the founders’ vision, it reflects discipline over distraction, purpose over comfort, and the idea of beginning a new chapter through community and growth.
Project goal
To design a logo that feels powerful, impactful, and community-driven.
OPTION 1
This logo is designed to feel powerful, impactful, and community-driven. The bold typography conveys strength and confidence, while the rough edges remind us that perfection is not a requirement—anyone can be part of this movement. The connected letters symbolize unity, showing that Ego is about building a strong community where people push each other to grow. Its symmetry and simplicity make it easy to recognize and remember, giving the brand a timeless mark that stands out in the sportswear space.
OPTION 2
This design draws inspiration from street culture, giving it an authentic and raw edge. The letters flow into each other as if sketched with a marker—starting with a bold E, seamlessly transitioning into G, and finally completing the shape with a strong O. This continuous line reflects movement, flow, and self-expression, while the imperfect, hand-drawn feel highlights individuality and grit. The result is a logo with strong character and attitude—unique, bold, and memorable, just like the brand itself.
OPTION 3
This design uses the E as a flag, symbolizing a fresh start, a new chapter, and the idea of leading a movement. The bold, dynamic typography conveys strength and forward momentum, while the sharp, pointed edges emphasize focus, determination, and goal achievement. It’s a logo that inspires progress and signals that Ego is not just sportswear—it’s about taking the first step toward becoming stronger, more disciplined, and part of something bigger.
"Great work Eliz! All 3 options are great, but I think the 2nd one has the most character. Love it!"
Marco Gallo (The owner of the brand, actor)