WEBSITE DESIGN
"ReferralTiger" is a company that helps discover top real estate deals in the US fast. My job was to create a logo, a corporate design, and a website for this firm.
Problem Statement
Customers doubted that the initial website was reliable because it looked very outdated. The logo was too cartoonish and didn't accurately represent the company's serious nature or goals.
Therefore they needed a comprehensive rebranding as well as a brand-new website.
Project Goals
Logo
Craft a minimalistic logo that would give only a hint of a tiger.
Brand Guideline
Develop a new brand identity that embodies the objectives and values of the business.
Website
Create a modern website that is simple, easy to use, and will draw in new customers.
Option 1
The first version of the logo and the homepage of the website were created in pastel colors with a light orange accent in order to draw attention to the "tiger" in the company name.
Option 2
After reviewing the 1st option the client wanted to change a few things. First of all they wanted a logo to be only a hint of a tiger. And the 2nd remark was about color palette and the website structure.
Eliz has been an incredible addition to our team. Her keen aesthetic sense transformed our web application from a basic site into a sleek, professional brand. With expertise in modern web UX, exceptional graphic design skills, and a talent for refining ideas to perfection, she consistently delivers outstanding results.
Angelo Kramvis (CEO of ReferralTiger)